SOS Wholesale has joined Dairyfresh Ltd, bringing together two long established, family run businesses with the same values at their core: trust, service, and genuine care for every customer.

Founded in 1996 by Norman Beckett and his sons Mark and Steven, SOS Wholesale began with a simple mission — Special Offer Supplies for Independent Food Retailers.

Today, as part of Dairyfresh Ltd, we continue that mission with even greater strength, scale and commitment.

A Family Business with National Reach

As one of the UK’s largest discount delivered wholesalers, SOS Wholesale supplies:

• Groceries
• Soft drinks
• Cakes & biscuits
• Confectionery
• Pet food
• Household & toiletries and more

With over 6,500 product lines — including £1 lines — we offer unbeatable choice and value.

Our range includes leading brands such as Mars, Walkers, Heinz, Nescafé, Colgate and Fairy , alongside exclusive ranges including Crucial Sauces, Haddon Grove, Peppy Pets, Nico’s Deli, and Drivers Pickles.

Operating from our over 100,000 sq ft distribution centre in Birmingham, we serve customers across the UK, Ireland, and export to over 25 countries worldwide.

Bigger Together. Stronger Together. Bigger Family.

The IP acquisition by Dairyfresh Ltd strengthens our shared commitment to:

• Exceptional customer service
• Competitive pricing
• Reliable nationwide delivery
• Supporting independent retailers, discounters, convenience stores, garden centres, and major chains

Our dedicated Sales Team, still based at:

You can place orders easily:

• Online at www.soswholesale.co.uk
• Via Click & Collect (Birmingham collection only)
• By phone: +44 (0) 0113 513 2325
• By requesting a visit from an Account Manager (minimum order applies)